Branding Statistics 2019 25 Branding Stats Facts That Will Change Your Life

A brand is a funny thing. It's not something you can hold in your hand, yet a brand is the bread and butter of an organization. Without a stable, consistent brand, your company growth will be severely stunted. Not so sure? Well, we've gathered some facts and statistics for you to check out. Prepare to be convinced. Related: The impact of brand consistency [free webinar] Let's start by building a foundation—what is a brand, how does it relate to your consumer, and why you simply cannot ignore building a strong brand. Brand basics A brand is a personality that identifies a product, service or company, including a name, term, sign, symbol or design. A brand also represents the relationships between customers, staff, partners, investors, and so forth. (Boundless) A brand does not exist within a company or organization. A brand exists in the minds of your customers. A brand is the sum total of impressions a customer has, based on every interaction they have had with you, your company, and your products. (Lucidpress) Inconsistent branding doesn't just impact your customers — it hurts employee morale too. (Lucidpress) Build brand loyalty on shared values with your consumers. It is not the number of interactions a buyer has with your brand, but the quality and relatability of the interaction. (Harvard Business Review) Successful branding yields benefits such as increased customer loyalty, an improved image, and a relatable identity. (TSL Marketing) Customer expectations are on the rise — most customers have come to expect great design. (Lucidpress) The main benefit of branding tools, and reason to employ them, is to boost profits. (Forbes) The greatest negative impact of inconsistent brand usage is the creation of confusion in the market. (Lucidpress) Surprised yet? If not, just wait until you see what's going on for B2B brands. In a B2B market, branding is especially crucial. If you are in the B2B realm, here are a few things you should keep in mind. B2B branding statistics B2B brands fare better with customers when they use emotive rather than rational marketing messages. (MarketingWeek) B2B marketers have consistently cited brand awareness as their top goal over the last five years. (CMI and MarketingProfs) 89% of B2B marketers say brand awareness is the most important goal, followed by sales and lead generation. (Content Marketing Institution) The rise in content generation is inextricably linked to the shift in customer expectations. (Lucidpress) Building an audience is more valuable than direct sales for over 70% of brand managers. (OnBrand) B2B companies with brands that are perceived as strong generate a higher EBIT margin than others. (Forbes) 77% of B2B marketing leaders say branding is critical to growth. (Circle Research) 75% of B2B buyers want branded content that helps them research business ideas, but 93% of brands focus their content on marketing their own products and services. (MarketingCharts) 91% of B2B marketers use content marketing to promote brand awareness. (Content Marketing Institute) Very few companies leverage the effectiveness and power of brand guidelines. (Lucidpress) Surprising, right? Regardless of whether you're a B2B or B2C brand, a small or large business, an emerging competitor or a long-standing organization, you must maintain your audience. Here are a few stats that show how to keep their attention. Maintaining your audience statistics On average, 5 to 7 brand impressions are necessary before someone will remember your brand. (Pam Moore) Consistent branding is a requirement when communicating with existing customers. (Lucidpress) Brands that are consistently presented are 3 to 4 times more likely to experience brand visibility. (Lucidpress) The average revenue increase attributed to always presenting the brand consistently is 33%. (Lucidpress) Color increases brand recognition by up to 80%. (University of Loyola) 64% of consumers cite shared values as the primary reason they have a relationship with a brand. (Harvard Business Review) 50% of people follow 1 to 4 brands on social media, 26% follow 5 to 9 brands, 22% follow 10 or more brands, and 3% follow no brands. (BuzzStream) 52% of consumers expect brands to know when the right moments are to communicate. (Cube) 89% of business readers say that the brand a piece of content comes from is important, and 85% of marketers say the primary reason for creating content is to build the brand and positive perceptions of the company. (The Economist Group) 72% of marketers think branded content is more effective than advertising in a magazine; 62% say it is more effective than advertising on TV; 69% say it is superior to both direct mail and public relations. (The Content Council) 45% of consumers will unfollow a brand on social media if their platform is dominated by self-promotion. (BuzzStream) 48% of consumers expect brands to know them and help them discover new products or services that fit their needs. (Cube) Mind-blowing? We hope so. Now you've got a few more reasons to boost your brand and start thinking seriously about brand asset management. With your newfound knowledge, you're prepared to wow your customers more than ever. Good luck!

Refugee Position Syria - Free Essay Example

On March 15th, 2011, the Syrian Civil war began when pro-democratic protests erupted throughout Syria. These protests were designed to take down President of Syria Bashar al-Assad. Since then, countries have brutally suffered, families have been torn apart, and hundreds of thousands of deaths lay untouched. Syrian civilians have turned into refugees spread across Turkey, Lebanon, Jordan, Egypt, and Iraq. More than 5.6 million Syrians have fled the country as refugees and another 6.2 million still stand in Syria. The civil war began after a conflict broke out in 2011 â€Å"after a forceful crackdown on on peaceful student protests against the government of Bashar al-Assad.† Syria has committed harsh war crimes and actions that violate international agreements and civilians. Throughout the war, President Assad was accused of a substantial amount of chemical attacks in Syria â€Å"since September 2013, when the president signed the international Chemical Weapons Convention (CWC) and agreed to destroy the countrys chemical weapons stockpile.† Since all of these events have taken place, many public areas in Syria such as hospitals, schools, and sanitation systems have shut down leaving millions of families homeless and displaced in and out of Syria. In present day Syria, humanitarian access is limited and 2.9 million people still remain in areas where aid is not regularly supplied. â€Å"The United Nations (UN) identified 13.5 million Syrians requiring humanitarian assistance, of which more than 6 million are internally displaced within Syria, and around 5 million are refugees outside of Syria.† Syrians are constantly attempting to leave their homes due to violence, collapsed infrastructure, and endangered children. Right now, Turkey holds the greatest amount of Syrian refugees with a population of 3.6 million people since December, 2018. The UN Refugee Agency identifies Syria, Yemen, and Iraq as the â€Å"emergencies† in the Middle east due to ongoing wars and an expanding refugee crisis. Out of these three countries, Syria is the biggest issue. On December, 11. 2018, United States Agencies and NGO partners released the 2019-2020 Regional Refugee and Resilience Plan (3RP) which is a 5.5 billion dollar plan designed to support national efforts in Turkey, Lebanon, Jordan, Egypt, and Iraq. The neighboring countries have been extremely generous in hosting large amounts of refugee populations along with offering support and protection. â€Å"Life-saving humanitarian aid for Syrian refugees, helping the most vulnerable with cash for medicine and food, stoves and fuel for heating, insulation for tents, thermal blankets and winter clothing. For those who have been displaced but remain in Syria, we provide shelter kits and non-food items as well as protection services and psychosocial support.† Additionally, Germany has proposed to accept 800,000 Syrians but other countries are not as involved. In order to save the Syrians from the destruction of the war, countries like Britain, France, the US and more need to step up their ga me. As a representative of Syria, the main solution should be for Syrians to return back to Syria in order to resolve all conflicts. Although the countries like Lebanon, Turkey, and Jordan are all very supportive in providing aid to the civilians, it is only right for Syria to hold their own people. Since the the start of the Syrian Civil War, Syria has managed to regain control and plans on rebuilding the country as a whole. â€Å"The government currently controls over 61 percent of Syria, compared to early 2017, when it held just 17 percent, according to the Britain-based Syrian Observatory for Human Rights, which closely monitors the conflict.† Getting too many other countries and nations involved is not only going to look bad for Syria, but it is also wasting a lot of time and money for the supporting countries. On July 3rd, 2018, the Syrian government called for all refugees to return â€Å"saying it has successfully cleared large areas of ‘terrorists.’† P resident Assad even discusses the fact that any area and family in Syria that is controlled by the state is being aided and taken care of. President Assad even states, â€Å"If we talk about emotions, I belong to this people; and it is self-evident that I have the same feelings my people have. Any scene of suffering is painful to all of us as Syrians. But as an official, the question for me is less about emotions than about what I, as an official, should do, being responsible before my people.† President Assad should have a say as to whether his civilians should return or not. Given his confident and well-spoken response, it is clear that he knows what should come next. While people may believe that Assad is an vicious and unreliable president, the claims people have against him are even more unreliable and potentially false. On April 4th, 2017, there was a chemical weapon attack that killed close to one hundred people. President Assad was openly blamed by many people even though there is evidence to back him up. The first question that should be brought up is weren’t all the chemical weapons in Syria destroyed by the Obama administration in 2014? Months later in July, Secretary of State John Kerry reminded everyone that ‘We struck a deal where we got 100 percent of the chemical weapons out.’† If this is true, it is very unlikely that Assad was able to get his hands on Syrian weapons in the first place. â€Å"It makes little sense for Assad to engage in chemical warfare against non military targets that would draw the condemnation of the international community.† Being the president, Assad knew that doing something a s big as chemical attacks would bring more problems to Syria. This proves that it would be too detrimental for him to commit such an act, disapproving the claims made by other countries. Because Assad has power over Syria, all Syrian refugees should return back to the country their daily lives as it should be.